Hi Everyone!

My husband and I own Pure Blue Pools. For more than a decade, I have been in the software and web design industry before I was introduced to the world of pools. 

During my time as a web designer and co-pool business owner, I have learned a few SEO tricks that allow customers to find your website faster without spending any money on ads. For those who don’t know, SEO stands for Search Engine Optimization. It’s a long, technical sounding phrase that simply means you should add certain keywords to your website, so the right people find you. 

As you know in the pool industry, when you know certain tips and tricks -- that non-pool industry people don’t know -- it can make your life a whole lot easier. The same goes for websites. All you have to do is make a few small changes to make a huge impact. 

Here’s what I’ve learned:

1.) Before you upload or add images, make sure you rename them with your company name plus any other significant words. Be sure to add keyword-rich ALT tags to every image on your site. 

2.) Write local, search-friendly website content. 

For Example:  Your Pool Company Name + Main Services + Location

3.) Include your business info and description in the footer. 

4.) Connect your social media profiles. Adding your FaceBook, Instagram, LinkedIn, or other social media profiles, allows a broader audience to find you. 

When you make these seemingly small changes, you give yourself the opportunity to attract the right customers that need your specific services.