Earlier this week, we hosted our latest Skimmer Pro Summit—Phoenix edition . The desert backdrop of Phoenix, Arizona was the perfect setting to bring together our community of pool service company leaders and their Skimmer admins for a full day of professional development, networking, and fun.
In addition to the Summit, we also hosted our Customer Advisory Board onsite, giving us valuable time with a group of customers who help shape Skimmer’s product direction, priorities, and long-term vision.
We were so energized by the opportunity to spend that much face time with our customers and connect them with other pool entrepreneurs to share best practices and inspire them with new ideas for growing their business, finding efficiencies, and maximizing Skimmer’s value.
Our partners helped us create an engaging experience and rich content throughout the day, including a strong lineup of sessions and workshops designed to give attendees tangible takeaways they could start applying right away.
Mapping your growth & exploring industry trends
The day kicked off with Casey Graham leading a powerful session on “Mapping Your Growth Journey.” Casey walked attendees through practical ways to think about scaling their businesses, building healthier teams, and creating a clearer path from where they are today to where they want to go.
We then shifted into a lively industry trends discussion featuring a panel of experts, including:
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Jack Nelson, CEO of Skimmer
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Mike Amatulli, Co-Owner of Prime Digital
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Kyle Peter, Founder of NeverGreen Pools
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Mark Warsha, VP of Digital Operations at Heritage
Together, they unpacked what’s changing in the pool service world—from technology adoption and hiring challenges to customer expectations and digital marketing—and how today’s pros can position themselves to win in a shifting landscape.
Branding, leadership, and better decisions
Brand strength and differentiation were a big focus this year. Mike and Kevin of Prime Digital led a session on “How to Strengthen Your Brand,” sharing actionable strategies for refining your online presence, building trust with customers, and using marketing to support premium pricing and long-term loyalty.
We also had the privilege of learning from Leslie Cunningham, an award-winning leadership development expert, in a session on “Mastering Confident Decision Making.” Leslie helped attendees identify what holds leaders back from making clear, timely decisions and offered practical tools to lead their businesses with more confidence and clarity.
Skimmer feature updates & what’s coming next
Of course, no Pro Summit would be complete without some time dedicated to the product itself. The Skimmer team walked attendees through updates on new features, shared tips for getting even more value out of the platform, and offered a sneak peek at what’s coming next on the roadmap.
Attendees also had time to ask questions, share feedback, and talk directly with the Skimmer team about how we can continue to make their day-to-day operations smoother, more profitable, and more predictable.
Cocktails, conversations, and community
We wrapped up the day with a cocktail reception, giving everyone a chance to relax, keep the conversations going, and build deeper relationships with fellow pros, partners, and the Skimmer team.
At Skimmer, our mission is to empower pool professionals to build great businesses with industry-leading software, an award-winning support team, and tried-and-true resources and advice to help you grow your pool service business.
Thanks to all of our customers who made it out! We truly love this industry and our pros.
The feedback has been overwhelming, and we are already planning next year—so stay tuned!
