Skip to main content

Hey, Pool Deck!

 

We’re excited about the launch of our second annual State of Pool Service Report, a deep dive into the trends, challenges, and opportunities shaping our industry. This report wouldn’t exist without your input (so thank you!), and it highlights the hard work and resilience of pool pros like you.

 

Here are some key takeaways from this year’s report:

  • Economic pressures like inflation and labor shortages were the top challenges in 2024 and will continue into 2025. 
  • Many of you are optimistic about 2025 and plan to use strategic price increases to offset rising costs. 
  • Pool pros are getting more sophisticated with growth strategies, from diversifying services to adopting new technology. 
  • The rise of private equity in the industry is stirring mixed feelings. 
  • Marketing has evolved—fewer lead buys, more customer engagement. 
  • Despite price volatility, the plus chems pricing model hasn’t gained widespread adoption. 

 

Get your copy of the report today!

 

We’d love to hear your thoughts about: 

  • Which chapter resonates most with you? 
  • What challenges or opportunities are you seeing in your business?
  • Are you considering price adjustments this year?
  • What’s your next big move for growth?
  • Would you consider switching to a plus chems pricing model? Why or why not?
  • What’s your opinion on private equity in the pool care space?
  • What’s different for you in 2025 vs 2024? How does that compare to the trends in the report?

 

Let’s keep the conversation going—drop your insights in the comments ⬇️

 

Together, we’re shaping the future of pool service. Let’s make 2025 a great year!

 

Always interesting to see how folks are thinking about increasing their prices, and by what amount.  Good insight as well on if pros would consider selling to private equity. 


Reply