Hey Pool Deck!
We’ve just released our first-ever Pool Owner report, and it’s all about what your customers really want.
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This isn’t guesswork—it’s based on direct input from homeowners across the country who either hire pros or handle pool care themselves. Their answers might surprise you, and they definitely reveal some big opportunities.
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Here are a few insights that stood out:
- Despite the higher income bracket of pool owners, price sensitivity impacts how consumers choose pool care solutions.
- Customer openness to plus chems pricing signals an opportunity for change.
- Technology is a big upside for customers, with the vast majority saying they’re significantly more likely to hire pool pros who use modern software.
- Capitalizing on common customer frustrations could be a path to growth for service providers.
- AutoPay is a popular option among consumers and a great opportunity for pool pros.
How people hear of their pool pros varies widely between segments, and pool pros should adjust marketing strategies to reflect this.
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We created this report to help you build stronger relationships, offer better service, and stand out in a competitive market.
👉 Check it out here
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We’d love to hear what you think:
- Are these findings in line with what you hear from customers?
- Have you been thinking about changing your pricing model?
How are you using tech to improve your customer experience? - What do you do to earn long-term loyalty?
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Let’s compare notes and keep pushing the industry forward. Drop your thoughts in the comments 👇
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