Hello Everyone,
My name is Ed and I wanted to share 5 digital strategies that have worked for us and our pool service clients to get really strong visibility / rank on the AI search platforms. These are not common digital strategies for the Pool Service Industry and that means that if you use them, then you will be more visible to the AI search engines than your competitors who aren’t. These methods will probably help you rank better in general with the traditional search engines as well. So let’s take a closer look:
- Comprehensive service pages- Make a dedicated page for EVERY service: weekly pool service, filter cleaning, equipment repair, tile cleaning, heater repair, pump installation, LED lights, vinyl liner, HOA pools, and more.
- City + Service landing pages- Combine each service from above with each city you serve. So for example if you cover 10 cities = 10 cities × 20 services = 200 targeted pages -each a new opportunity to appear in AI results. So “Phoenix Pump Repair” or “Phoenix Filter Cleaning” “Phoenix Green to Clean” etc.
- Visible pricing on your website- AI finds businesses that show pricing and pushes customers to them who are looking for that information. Even if it’s only a starting rate (“Starts at $169+” for example) or even a price range is enough. If you don’t display any prices, you will be skipped by AI when a customer is searching for pool service prices.
- Frictionless online booking- This is where things get tricky for pool service businesses. Especially those businesses that don’t have a dedicated manager who can be out in the field without a route. But an active calendar lets AI book appointments automatically. No calendar means AI moves past you to check your competitors website. You won’t show up if a person is searching for a pool company to book right away online and you don’t have that function.
- Answer your phone- Google's AI calls businesses to verify info. Consistent non-response gets you marked as unavailable permanently. That is a big problem. This is not a fancy strategy but so many solo polers struggle with this. You have to try. It’s also important in general. You need to maximize every opportunity.
We’ve been seeing great results by using this gameplan. What do you guys think? Is there anything that we could add to this? What works well for you?