New Between Two Stops Episode!

AI is rapidly changing how homeowners search for pool service companies — and the businesses adapting fastest are gaining a serious advantage.

In this episode, I sit down with Jonathan Johnson and Ed Shahbazyan of Pool Profits (AKA ​@PoolProfits1) to talk about the future of pool service marketing, including SEO, GEO (Generative Engine Optimization), AI-powered search, customer acquisition costs, and what pool pros need to do now to stay competitive online.

They break down:
✅ How AI tools like ChatGPT are changing customer search behavior
✅ Why traditional SEO alone is no longer enough
✅ The future of AI-driven booking and pricing searches
✅ How to structure your website to generate more leads
✅ Real marketing budgets and customer acquisition costs
✅ Why answering the phone quickly still matters
✅ Common mistakes pool companies make with marketing
✅ How to think about ROI, CAC, and long-term growth

Whether you're an owner-operator or scaling a large route business, this episode is packed with practical insights you can apply immediately.

Learn more about Pool Profits: https://poolprofits.com

🎧 Listen and subscribe on your favorite podcast platform: https://www.buzzsprout.com/2377783/episodes/19205092

📺 Prefer video? Watch on YouTube: https://youtu.be/74TiSV_9__4