Artificial Intelligence is quickly becoming one of the biggest technology shifts the pool industry has seen in years.
On a recent podcast with Niki Acosta and Hal Denbar from Skimmer, we discussed how AI is beginning to impact pool service companies, customer communication, operational efficiency, and business growth.
One of the most interesting takeaways was that many pool companies are still losing customers simply because they can't answer every phone call. Research across home service industries consistently shows that customers often hire the company that responds first—not necessarily the cheapest company or the one with the most reviews.
With new tools like AI Phone Agents, pool companies can now answer calls 24/7, capture lead information, route urgent issues appropriately, and ensure fewer opportunities slip through the cracks.
We also discussed how AI is helping pool companies:
• Analyze business data using natural language questions
• Improve customer communication
• Forecast chemical usage
• Track technician performance
• Improve route efficiency
• Reduce administrative workload
• Scale operations more effectively
The consensus from the discussion wasn't that AI will replace pool professionals. Instead, AI appears to be most valuable when it helps operators save time, improve responsiveness, and make better business decisions.
As software continues evolving from standalone tools into connected ecosystems, it raises an interesting question for pool professionals:
Are you currently using AI in your pool business? If so, what tools are helping the most? If not, what concerns or questions do you have about implementing AI into your operation?
I'd love to hear what other pool pros are seeing in the field and whether AI is becoming part of your business strategy.
🎙️ Full Podcast Episode:
https://youtu.be/7oDTQVV1iFA