Pool marketing season is coming in hot  The 2025 State of Pool Service report indicates that pool service companies plan to increase their marketing spend this year and are adopting more advanced techniques.

So, to help you plan and refine your strategy, we’re hosting a LIVE workshop you don’t want to miss with our resident marketing expert and Pool Deck contributor ​@Ryan from Pool Monopoly on Thursday, February 20.

The trends show that in today’s competitive market, simply running basic ads isn’t enough—you need the right strategy to turn clicks into real pool accounts. Whether you’re using Facebook Ads, Google Ads, or Google Local Services Ads (LSAs) for your pool service business, understanding how to optimize these platforms can make all the difference in how many new pool accounts you acquire in 2025.

What You’ll Learn:

•  Facebook Ads – How to create campaigns that drive actual customer inquiries, not just engagement.
•  Google Ads – Best practices for targeting, bidding, and keyword strategies to improve ROI.
•  Google Local Services Ads (LSA) – How to optimize your profile, improve your ranking, and get better-quality leads.
•  Common Pitfalls – The biggest mistakes pool businesses make with paid ads and how to avoid them.
•  Website / Landing Page Design —Make sure everyone clicking on your ads has the highest chance of converting into a lead.

This workshop provides practical strategies that you can apply immediately to grow your business as we head into spring 2025.