Service Industry News released its 2024 labor and equipment survey results this week. 74% of participants indicated they had raised their rates due to inflation, with an average increase of 9%. Check out the complete survey results here.
Interestingly, these findings align with Skimmer’s 2024 industry report on the State of Pool Service from January, where the data indicated that 74% of participants would be increasing their rates this year. Of those planning on increasing prices, nearly 42% of respondents said they were aiming for a less than 10% raise, while just over 40% targeted an 11% to 20% price increase.
It’s encouraging to see that most pool pros are delivering against their 2024 business plan.
And, if you are still contemplating increasing your rates, here are some additional resources to help you think strategically about your pricing and different business models:
Skimmer Service Rate Index
- Skimmer’s Service Rate Index for exclusive details about what competitors in your area are charging.
Webinar Recordings
- Double Profits (Without Adding More Pools) - Watch for proven profit increase strategies from untapped revenue streams
- From 0 to 1000 Pools - Watch this for actionable strategies for growing your business
- How To Raise Prices and Increase Profits - Start here for strategies to double profits without increasing pool count
Price Increase & Profit Calculator
- Skimmer Price Increase & Profit Calculator - Google Sheets
Communicating Your Price Increase
- Customer Price Increase Template - Per Visit - Google Docs
- Customer Price Increase Template - Flat Rate - Google Docs
The State of Pool Service
- Skimmer’s industry report is full of insights on pricing, priorities, and challenges from 25,000+ pool pros managing 500,000 pools per year - check out page 17 for rate type breakdowns
If you increased your prices in 2024 let us know if you have any advice to share and how your customers responded 